In June 1959 an exhibition of Soviet products was held in New York, and in July 1959 the Soviet Union got the opportunity to see American products on the Soviet territory. It turned out to be cultural bomb: people were willingly waiting in queues for hours to see the exhibits. Richard Nixon and Khruschev were discussing whose products were better. “Wait a minute, I want to show you an American kitchen. It’s an ordinary kitchen of a Californian family. And this is a dishwashing machine” – “Do you really think you can surprise Soviet people with such things? Their households are full of things like this” – replied Nikita Khruschev.