The USSR had adverts too. They mostly were ineffective or even useless, perfromed only an informative function. Alcohol had a different situation – the product that didn’t need to be advertised actually appeared on advertising posters. Vladimir Dubogrei aka dubikvit recollects how exactly alcoholic beverages were promoted in the Soviet Union.
“My cellar is happy to welcome
The Golden Madeira”
A. S. Pushkin
Risling Abrau and Cabernet Abrau
Alcoholic beverages in the catalogue of 1957.
“The demand for Soviet champagne is growing each year!”
Why so sad?
Now it’s better!