The USSR had adverts too. They mostly were ineffective or even useless, perfromed only an informative function. Alcohol had a different situation – the product that didn’t need to be advertised actually appeared on advertising posters. Vladimir Dubogrei aka dubikvit recollects how exactly alcoholic beverages were promoted in the Soviet Union.
“My cellar is happy to welcome
The Golden Madeira”
A. S. Pushkin
Products from “Massandra”
Soviet champagne
Risling Abrau and Cabernet Abrau
Alcoholic beverages in the catalogue of 1957.
Wine
“The demand for Soviet champagne is growing each year!”
Cognac
Liqueurs
Why so sad?
Now it’s better!
Don’t know about that times, but now and here, the imported Stolichnaya, “genuine russian vodka” is produced in Latvia (written with smallest letters in the back).
It is interesting to understand that in the 90′ just one guy somehow managed to steal 14 names of sovjet alkoholic brands. Just to get your hands on then licensing, later legaly protected by the state, makes you rich without any work except to look out who uses the brands without paying license fees. In such cases it is not even necessary to own any factories not to be resonsible for anything else. Income on licensing are tax free in many tax heaves… such behaviour is outright criminal.
Alcohol advertising was unnecessary in the Soviet Union because all alcohol was valid.