Ultimate vacation: the Soviet Instagram

Ultimate vacation: the Soviet Instagram

The “Instagram Generation” may not be aware that the format of square photos was not born with the advent of social networks. Cameras taking 6×6 and 6×7 pictures, such as “Lubitel”, “Kiev 88”, “Salut”, “Moskva”, were very popular in the Soviet times, and owners took them for holidays.What would have photo reports from the Soviet resorts looked like on the first day of August, when the hottest holiday season starts, if people had known words like “hashtag”, “like”, “repost” and if they have had the opportunity to post their photos in the social networks.

Ultimate vacation: the Soviet Instagram

Ultimate vacation: the Soviet Instagram

Ultimate vacation: the Soviet Instagram

Ultimate vacation: the Soviet Instagram

Ultimate vacation: the Soviet Instagram

Ultimate vacation: the Soviet Instagram

Ultimate vacation: the Soviet Instagram

Ultimate vacation: the Soviet Instagram

Ultimate vacation: the Soviet Instagram

Ultimate vacation: the Soviet Instagram

Ultimate vacation: the Soviet Instagram

Ultimate vacation: the Soviet Instagram

Ultimate vacation: the Soviet Instagram

Ultimate vacation: the Soviet Instagram

Ultimate vacation: the Soviet Instagram

Ultimate vacation: the Soviet Instagram

Ultimate vacation: the Soviet Instagram

Ultimate vacation: the Soviet Instagram

Ultimate vacation: the Soviet Instagram

Ultimate vacation: the Soviet Instagram

Ultimate vacation: the Soviet Instagram

Ultimate vacation: the Soviet Instagram

Ultimate vacation: the Soviet Instagram

Ultimate vacation: the Soviet Instagram

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Ultimate vacation: the Soviet Instagram

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