Sochi was a summer destination for millions of Soviets in the 1980s. They didn’t have the right to travel abroad so the only way to stay in the comfort of hot sun and salty water were the Black Sea cities, and Sochi was considered be a crown jewel amongst them.
“If I was rich I would live in Sochi” was a famous Russian proverb.
So here is how it looked at that time:
Some hotels had foreign banners on them for the foreigners who wanted to travel to Sochi, too. “Intourist” was a brand managing foreigners traveling to Russia and was translated as “Foreign Tourist”.
That’s how the Soviets vacationed at the time!