Childrens Paradise of 1957

Childrens Paradise of 1957

“Children’s World” store was opened in June 6, 1957 in the very heart of Moscow and has been the biggest toy store for many years. People could buy everything for their kids there. Of course we should not compare the range of goods of the Soviet department store with the current abundance. But nobody even dreamt of anything else then.

Childrens Paradise of 1957

Childrens Paradise of 1957

Childrens Paradise of 1957

Childrens Paradise of 1957

Childrens Paradise of 1957

Childrens Paradise of 1957

Childrens Paradise of 1957

Childrens Paradise of 1957

Prom dresses and suits.

Childrens Paradise of 1957

Childrens Paradise of 1957

Childrens Paradise of 1957

Childrens Paradise of 1957

Childrens Paradise of 1957

Childrens Paradise of 1957

Micro electric engines for toy vehicles.

Childrens Paradise of 1957

Children’s wear.

Childrens Paradise of 1957

Soviet LEGO.

Childrens Paradise of 1957

Childrens Paradise of 1957

Childrens Paradise of 1957

Those toy strollers were so good and sturdy!

Childrens Paradise of 1957

Childrens Paradise of 1957

But these instruments were not safe enough.

Childrens Paradise of 1957

Childrens Paradise of 1957

Childrens Paradise of 1957

“Happy school year!”

Childrens Paradise of 1957

“Haberdashery”.

Childrens Paradise of 1957

Childrens Paradise of 1957

Childrens Paradise of 1957

Childrens Paradise of 1957

Hats for girls.

Childrens Paradise of 1957

Childrens Paradise of 1957

Childrens Paradise of 1957

Childrens Paradise of 1957

Childrens Paradise of 1957

Childrens Paradise of 1957

Childrens Paradise of 1957

Childrens Paradise of 1957

Childrens Paradise of 1957

Childrens Paradise of 1957

Childrens Paradise of 1957

Soviet vending machine.

Childrens Paradise of 1957

Childrens Paradise of 1957

The kiosk is without a seller, who knows how it worked?

Childrens Paradise of 1957

Childrens Paradise of 1957

Childrens Paradise of 1957

Childrens Paradise of 1957

Childrens Paradise of 1957

Childrens Paradise of 1957

Strangely enough, but the children look mostly sad on the photos.

Childrens Paradise of 1957

Childrens Paradise of 1957

Childrens Paradise of 1957

Childrens Paradise of 1957

Childrens Paradise of 1957

Childrens Paradise of 1957

It was the time of deficit.

Childrens Paradise of 1957

Numbers line numbers they had were written on hands like this.

Childrens Paradise of 1957

It was a nice shopping!

10 thoughts on “Childrens Paradise of 1957”

  1. Of course this was the big joke of the “classless” society: your class was determined by your party membership, management level, and Moscow residency permit.

  2. It’s a little bit of propaganda – at those times, only few thousend russian citizens were allowed(!) to shop there, and of course you really had only few shops like this in the whole Soviet Union. Normal people not only couldn’t afford anything there, they couldn’t even go there, because at that time, free travel was banned and to make things harder even more, if you were not loyal communist, you wouln’t be allowed to buy there.

    I really don’t like idolizing past like that.

    • > only few thousend russian citizens were allowed(!) to shop there
      Ten million of Moscow citizens and many more millions of city guests did shop there.
      > Normal people not only couldn’t afford anything there
      All prices in USSR were centrally managed and fixed. Any goods would cost exactly same in any store anywhere, in fact the price was indicated right on the goods themselves, e.g. engraved on metal and plastic, printed on the book covers, etc. when the item was produced.
      > free travel was banned
      It was never banned or restricted in any way. Airline and rail tickets were dirt cheap and you could go anywhere within USSR right away. Internal travel was probably 10 times more active than now.
      > if you were not loyal communist, you wouln’t be allowed to buy there.
      Where you guys take this from? You wanna say it was a store for party members with machinegunners and dogs on guard, checking for party membership of all visitors? Lol.

      Please stop stop stop demonstrating your total ignorance.

    • I really don’t like people talking about what they don’t know. oh please, how exactly were you not ‘allowed’ to buy stuff there? you just walked in and bought stuff in that store. I remember as a kid my mom buying me my school uniform there. The prices for the toys were the same as in any store in the province (the costs of items were assigned during manufacturing). The only thing that is true is that the selection in that store was way bigger than elsewhere

    • in russian culture it’s impolite to smile at strangers. If you go to russia now you will still see everyone looking around with polite indifference in the subway and such. It creates huge culture shock for americans, who are taught culturally to be more cheerful and ‘pleasant’ in public. Different culture. It is thought that people that smile at you for no reason are being manipulative and false. Or, that they are stupid simpletons.

  3. Certainly one of my favorite English Russia postings!

    And now it seems they reopened this store (April 2015)

    Hope to visit some day.

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