26 thoughts on “Soviet Cars Advertising, Part III”

  1. These are beautiful ads and vehicles, particularly the purple, dark red and green models. It makes me want to take a road trip in 1975 USSR!

    • THIS. Not only does it show a real cool creativity with the designs, but also makes you realise what you could be doing with it.

    • Good luck with that road trip. Roads are friggin beauteful in russia. Especially in fall when daily rains start. Be sure to bring few cans of gas as there are no gas stations between major cities.

  2. .-. __ _ .-.
    | ` / \ |
    / ‘.()–\
    | ‘._/
    _| O _ O |_
    =\ ‘-‘ /=
    ‘-._____.-‘
    /`/\___/\`\
    /\/o o\/\
    (_| |_)
    |____,____|
    (____|____)english russia don t have freedom of speech!! pathetic!!!

    • That’s Niva. My grandpa had one. It’s AWD, but can be manually switched to FWD. Amazing piece of machinery 🙂 Went thru so much mud and crap, that no other SUV would even dream of. Does break a lot, like all soviet cars, but other than that it’s built to last.

      • Old Soviet cars remind me of old American economy cars, such as Studebaker, Rambler, Ford Falcon. Solidly built, they would run forever, but must be repaired often. The nice thing was these cars were simple to repair, unlike today’s very complex automobiles.

      • All Nivas break down a lot, but still can be fixed with a spanner and a screwdriver with no effort at all! That’s the best thing about simple cars!

  3. What was the purpose of these advertisements, given that the Soviet Union didn’t have a competitive marketplace for these products, nor a robust middle class to be swayed by the advertisements?

    Where they purely propaganda? To suggest that Soviet citizens lived lives similar to those in the west?

    • They made them just to taunt the gulag prisoners that appear in the photos is my guess. “Here, have some fancy clothes and a car!”, then they take it all away and back to the gulag with them.

    • No middle class? Actually, those days you had to wait in a line for several years to buy a car, because there was not enough cars for all those who were willing to buy one lol. But i guess you right, there’s still not much sense for advertisement in a conditions like that.

  4. The one with the musical group… it would be cool if they rigged it so the back wheel would spin, and the guy could play trumpet and run on the wheel. Would make a great video!

  5. I wonder how many people alive today where conceived in the back seat of a Lada? My guess for the ones sold in the west not many maybe 25 or 30 at most.

  6. These are great. There’s much to be said for the simpler times. The tires are dirty in the photos and there’s snow and dirt and debris around the cars because they were were actually photographed in *real world conditions*, not Photoshopped to hell and back like everything today. Kudos to genuine, earnest advertising.

  7. The car with “YU” sticker ,was for Yugoslavia market.The city behind is Ptuj.( http://en.wikipedia.org/wiki/File:Ptuj_Drava.JPG)

  8. Some of those Soviet women are delicious. I wish to show them my Capitalist gearshift knob and lubricate their bodies with my special grease!

    • Right on! The chick dressed in blue in the first picture is hot, if she got rid of her Dad and his record player I would teach her and her friend a few things about the west……

  9. those with 2 head lights where fiat 124 from 1968;
    those with 4 head lights where the slightly bigger fiat 125 from the 70’s. altrough both cars were very advanced for the 60’s and 70’s: “unibody and ohc engines.”
    They were discontinued in Italy for the fiat 128 and 131 models.
    But in russia they lived on and went into production in autovas, they named them Lada.
    I always saw an old man driving a lada, but I don’t see him anymore, too bad I might have bought his car.
    grts from italy

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