For long years of communists reign there was no free commerce or telemarketing retail sales in Russia. None could start a business or a company, it was not possible. Only the state had the right to be a vendor. Then in one moment things has changed. Now anyone could sell almost anything to anyone. So first experiments sprang out devoted to the power of direct postal sales bringing out such masterpieces of commerce art like this catalogue.
Some photos from those first editions bring smile to every Russian who remembers that times of strange fashion and standards.
See yourself what you could by first years after the “perestroika” began.
People say that such photos these days more likely to be used in some breast enlargment surgery clinics ad rather than lingerie ad.