The First Retail Catalogues

Russian catalogue

For long years of communists reign there was no free commerce or telemarketing retail sales in Russia. None could start a business or a company, it was not possible. Only the state had the right to be a vendor. Then in one moment things has changed. Now anyone could sell almost anything to anyone. So first experiments sprang out devoted to the power of direct postal sales bringing out such masterpieces of commerce art like this catalogue.

Some photos from those first editions bring smile to every Russian who remembers that times of strange fashion and standards.

See yourself what you could by first years after the “perestroika” began.

Russian catalogue 2

Russian catalogue 3

Russian catalogue 4

Russian catalogue 5

Russian catalogue 6

Russian catalogue 7

People say that such photos these days more likely to be used in some breast enlargment surgery clinics ad rather than lingerie ad.

Russian catalogue 8

Russian catalogue 9

Russian catalogue 10

Russian catalogue 11

Russian catalogue 12

22 thoughts on “The First Retail Catalogues”

  1. Yep it is amazing what 70 years of isolation does to a country. Catalog=late ’80s, fashion style=’variation of ’50s/’60s/’70s. Average Russian still dresses like this.

  2. I like the watch with the flags,I did not see that one in any shops in Russia.

    I like pic 7 but I can not download it because of the ruska in my house!!!!

  3. 😀 Super Smart Man, Jason!

    I “Thanked You” for other post. But they put it in (you know where). No bad words either. Maybe someone learned Typonese.

  4. I think the web master for this site reads the comments.

    More of my comments are posting.

    I was joking about hacking in the comment system:)

  5. heh In the pictures i found something familliar the fragrance kort (in latvian korts) were made in my country Latvia. Surprisingly to find something like that that was high reccomended in those times


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