Top 3 Russian Inappropriate Ads
Here is the selection of top three ads your kids better not see from this winter in Russia.
This first one is about World of Warcraft and it is the most “soft” in order not to show the more “hard” ones on the site’s front page. It advertises bank cards for one of Russian top banks and promises to everyone that “…ork of 80th level can be called career growth too.” I mean, your kids can get really wrong opinion on that WOW is OK and they can get serious with it in their further life. Anyways inside we have really inappropriate two others, may be bit not safe for work.
Ad Review
From time to time we have some examples of what amateurish ex-Soviet marketing genius may produce.
First one is pretty cool, it was published in Minsk and the media for it was an egg, or thousands of eggs that were sold in local stores. Text on eggs were inviting people to visit “The Prodigy” concert. Pretty cool, isn’t it.
The Bag Newspaper
In one Russian town they have started publishing newspapers on… plastic bags that you get in grocery stores.
The edition is always fresh, so each time you get back from the store you can get your portion of news, puzzles and even ads before sending the piece of plastic into trash bin.
Russian Public Service Ad
Weird public service ads appeared in Russian city Slaviansk-na-Kubane. If you take a closer look you’ll agree it uses strange approach.
Best Russian Ads
Most creative Russian ads - ads made by ex Soviet media companies lately.
Russian Milk Ads
In Russia they know how to advertise milk to men.
Protect Your Children, Russian View
This video footage is a social ad being aired in Russia. It’s main idea that Internet helps unwanted entities to affect one’s children. All the incoming heroes of the video ask if the woman’s children are at home, and the come inside visiting them, except the last man. He asks “Is your small Anny at home?”, then Anny appears with a bunny and he wonders “If that’s your little bunny?”, Anny nods, and then he says “Come on I’ll show you the real bunny” and they leave together. Then man’s voice asks “In real life you could protect your children, why don’t you want to do this on Internet?”. They say the video might prepare masses for some censorship measures. Who knows, but the video itself seems to be kind of controversial.
Update: And this is the version from Ukraine, devoted to the same task of privacy protection:
Personal Billboards
After the economic crysis has struck advertising industry the prices has fall down and new generation of billboards started appearing in Russian cities. Those are personal congratulations billboard in some colourful pictures on them that are adressed to a one person.
Don’t Mix Vodka and Drugs
This social stuff is, like, tend to be part of an anti-drug-using campaign.
Let’s take a closer look on what this all about…
Old Russian Ads
Well, if to continue the ads subject started today, it’s pretty reasonably to mention that Russian modern advertisements have no style. I mean, during the long Soviet Era Russian people were deprived of the commercial initiative. Only the state sold small choice of goods to people via it’s wide trade network and they didn’t need to care about advertisement - people bought stuff just because they had no other choice. There were almost no any foreign goods in Russia during 70 years, and those that were for sale were mainly from the friendly Eastern-European communistic states and even those were considered by people as a big luck to buy, so they were not needed any advertisement and were out of stock in minutes after arriving to some state-owned shop. Nobody was allowed to run a shop or any other business including production or importing. So for 70 years the advertisement industry of Russia just ceased to exist and ceased to develop.
Later, when the Soviet Union collapsed and people were free to do what they want - in commercial meaning of this - the need for advertisement service arouse, but because none have any experience on design of such products they just went the simplest way - started copying advertisement looks from the Western world. That’s what we see now almost in any Russian or any else ex-Soviet city - the ads look like they are implants from some other kind of a commercial body - all their look, the fonts used etc - are alien for the Russian culture. It’s a great pity there are only a few tries to find the unique Russian commercial style in the outdoor or printed advertisement - and well, nobody knows how it should look the real Russian Ad.
Meanwhile here we have some ads from the past, from the times when they still had the initiative to buy sell produce and advertise. Maybe they carry some key for how the modern Russian ads should be looking, but of course just copying this 100 year old style won’t solve the problem, it would look so outdated.
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