Personal Billboards
After the economic crysis has struck advertising industry the prices has fall down and new generation of billboards started appearing in Russian cities. Those are personal congratulations billboard in some colourful pictures on them that are adressed to a one person.
Old Russian Ads
Well, if to continue the ads subject started today, it’s pretty reasonably to mention that Russian modern advertisements have no style. I mean, during the long Soviet Era Russian people were deprived of the commercial initiative. Only the state sold small choice of goods to people via it’s wide trade network and they didn’t need to care about advertisement - people bought stuff just because they had no other choice. There were almost no any foreign goods in Russia during 70 years, and those that were for sale were mainly from the friendly Eastern-European communistic states and even those were considered by people as a big luck to buy, so they were not needed any advertisement and were out of stock in minutes after arriving to some state-owned shop. Nobody was allowed to run a shop or any other business including production or importing. So for 70 years the advertisement industry of Russia just ceased to exist and ceased to develop.
Later, when the Soviet Union collapsed and people were free to do what they want - in commercial meaning of this - the need for advertisement service arouse, but because none have any experience on design of such products they just went the simplest way - started copying advertisement looks from the Western world. That’s what we see now almost in any Russian or any else ex-Soviet city - the ads look like they are implants from some other kind of a commercial body - all their look, the fonts used etc - are alien for the Russian culture. It’s a great pity there are only a few tries to find the unique Russian commercial style in the outdoor or printed advertisement - and well, nobody knows how it should look the real Russian Ad.
Meanwhile here we have some ads from the past, from the times when they still had the initiative to buy sell produce and advertise. Maybe they carry some key for how the modern Russian ads should be looking, but of course just copying this 100 year old style won’t solve the problem, it would look so outdated.
Advertisement Hell
In Soviet times the underground train stations were praised as masterpieces of art by Russian society. Each one was in depth planned in the smallest detail by the best Russian architects and artists. All the stations were decorated with the best sorts of stone and marble. There were large mosaic art works devoted to the Soviet life on the walls on the floor and on the ceilings. People coming from Russian countryside were astonished when they first time entered the Russian metro, it looked even more triumphantly than the museum of Communist party.
Now, the times have changed. If in Moscow they still try to preserve those magnificent interior looks, in Kiev, Ukraine they decided that no any Soviet art work is worth of displaying, when you can earn one more dollar by placing the advertisements on almost every square inch of the free surface. Who needs marble when you can put SNICKERS ad on it?
Future Ads
One Russian online company has started its ad campaign by putting those paper ads on the telegraph poles and bus stops in major Russian cities. The ads contained the offer for some not very common goods, like “Large Hadron Collider for sale, cheap, customer pick up from 30 feet underground in Europe” or other stuff like that. They put futuristic looking flying cars, moon luxury properties etc on those ads and intrigued people. I don’t know if they succeeded in gaining enough attention for their services in such a manner, but those are pieces of their ads.
Solarium Ad in Moscow
This is how solarium spas for white-skinned people are being advertised on Moscow streets.
The sign on the guy’s chest/back says “I got my skin tanned in this solarium, go visit it too”.
What can you say about it?
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Dirty Cars Ads
Some guys in Moscow city offer a new approach for a street advertisement.
Due to a constant dirty weather during most time of the winter and spring most of the cars are dirty.
The most dirty are the public transportation means like buses.
So these guys find a way of how to use this and get some profit. They offer a “cheap advertising” - writing your classifieds or other information on the dirty buses of the city.
They hire cheap workers who write the information on buses, trucks and other cars why they stand on a traffic light or in a traffic jam in hundreds, after that all the city is full of the cars carrying your classified.
And there is another side of this method - those who don’t want to carry the commercial on their bus have to wash it - thus making the city looking more brightly.
Dutch Knorr Ad Using Russian Style
Here is another example of how popular is Russian theme is abroad now.
This is an ad of Knorr soup, they are making fun on Russian stereotypes in it.
It’s now on Dutch television.
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Enlarge Your Pencil
This is an example how creative advertisers can be.
This commercial stand is from the streets of on Russian city, advertising the shop for different writing materials, for the beginning of the studying year in Russian schools.
What made them to create such a stand? Too much of the spam in their inbox?
Corpse in the Trunk
Have you ever seen a taxi car cruising across the city with a dead man’s hand pulling out of the trunk? Most of people didn’t, at least until now.
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Welcome to Russia
Ad of some travel company
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