The First Retail Catalogues
For long years of communists reign there was no free commerce or telemarketing retail sales in Russia. None could start a business or a company, it was not possible. Only the state had the right to be a vendor. Then in one moment things has changed. Now anyone could sell almost anything to anyone. So first experiments sprang out devoted to the power of direct postal sales bringing out such masterpieces of commerce art like this catalogue.
Some photos from those first editions bring smile to every Russian who remembers that times of strange fashion and standards.
See yourself what you could by first years after the “perestroika” began.
People say that such photos these days more likely to be used in some breast enlargment surgery clinics ad rather than lingerie ad.
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Awesome!!
It was surprising 30 years ago, to all models now more than fifty
clock watch rules!
Yep it is amazing what 70 years of isolation does to a country. Catalog=late ’80s, fashion style=’variation of ’50s/’60s/’70s. Average Russian still dresses like this.
Not in the Russia I visited. These fashions are all the range in the US, in XXL of course.
If you leave Moscow/St.Pete out of the picture, this is 80% of what you see.
LOL
It’s true!
Both of them!
not-so-hot girls in underwear are HOWT!
Cool pictures, keep up the good work <3
horrible and pathetic.
You describe yourself perfectly
I like the watch with the flags,I did not see that one in any shops in Russia.
I like pic 7 but I can not download it because of the ruska in my house!!!!
I “Thanked You” for other post. But they put it in (you know where). No bad words either. Maybe someone learned Typonese.
I think the web master for this site reads the comments.
More of my comments are posting.
I was joking about hacking in the comment system:)
The underwear girl models… not bad at all.
What kind of computer is that one in the last photo??!!
It is interesting that some of the Russian/Soviet memoribilia today is made in the USA!
God, even in Russia the 1980s were horrible.
I love the USA/CCCP watch. That’s a pretty bad ass laptop in the last photo as well.
its very good information thanks
OH yeah,That’s great
heh In the pictures i found something familliar the fragrance kort (in latvian korts) were made in my country Latvia. Surprisingly to find something like that that was high reccomended in those times
These guys in the first photo look pretty good actually ^^)