iCondom
During all the April Russian geeks were waiting for the iPhone from Apple to be released in Russia.
There were plenty of the signs: big billboards across the Moscow city made in Apple-style with the word “iSoon” in Russian and the date of April, 22st, 2008, itunes-store.ru webdomain with the same ad and many more “good signs” for those who wanted the localized iPhone. All the geek communities had a major buzz on this topic too.
But when the day X had come, it came out that they were all fooled. It turned to be a virus ad campaign by… Contex, the worldwide condom producer. They decided to advertise in this way their new condoms…
| Tags: contex, creative ads, iphone, iphone-in-russia, isoon, russian-condoms, virus-ads |
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8:37 am
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last!
THIRD!
Reklama
Do tego wirusowa.
you put in description april 22, if you look in all the picture its april 21.
What a waste of a fucking post.
shut up key - that’s a great idea!
touch sensitive, haha, but seriously, theys gonna get sued
Think - if it was really april 22? The day when the guy who fucked all of russia was born? he is the best ad for use of condoms.
you mean Hitler?
bday 20 April
Lenin? Rings the bell? Boldy one? Likes children and logs?
ilickballs
[...] iCondom In April Russian geeks were eagerly waiting for the Russian iPhone release. Sadly, big Apple-style billboards in Moscow with the word “iSoon” turned to be a viral ad campaign by Contex condoms. (tags: iphone apple icondom popculture russia) [...]
[...] à une campagne publicitaire massive ressemblant à celles d’Apple comme en témoigne le site English Russian. De nombreux panneaux publicitaires promettant “iSoon” à la date du 21 avril 2008. [...]
[...] Durex profitiert von iPhone Hype Kondomhersteller Durex kapert in Russland die iPhone-Kampagne und zieht Massen in seinen Bann. [...]
Nejjednodussi je prijit primo do kancelare firmy ktera prodava sluzbu nabo reklamni predmety a domluvit se na miste. Potajmu takhle alespon zjistite, jak si firma stoji, kolik ma zamestnancu apod. Dodrzeni terminu u tzv. obyvakovych firem, kde pracuje jen majitel s manzelkou je desivy
Konecne po svatcich a je potreba se znovu zamerit na reklamu v roce 2010. Tentokrat dle meho nazoru budou zajimave v CR socialni weby: Facebook, Twitter a video (viralni reklama). Krize vas ale nesmi vest k mensi reklame, prave naopak - konkurence je totiz velka.