Some Soviet Fashion

about fashion in the USSR 1

It’s hard to speak about fashion in Soviet Union. The production of clothes, as any other production, was in the hands of the State. So there simply was no choice left what to buy. All stylish clothes from the Western world countries, as any other foreign goods, were forbidden. People wearing such clothes were called “stilyaga” (“dandy” with very negative connotation). Even more, such life style was pursuing by the legendary KGB department (State Security Committee). So looking too fashionable was forbidden and even dangerous. As for women, they could not look too attractive also. It was forbidden. Otherwise they would get some problems with entry into Komsomol (Young Commuinist League) and, as a result, problems with getting job. In the USSR every person should be the member of that political organization.

Of course, within these strict moral borders, there was a fashion in Soviet Union. Or it could be called “the Soviet style”. Here are some art works and public posters of that time.





about fashion in the USSR 2

about fashion in the USSR 3

about fashion in the USSR 4

about fashion in the USSR 5

about fashion in the USSR 6

about fashion in the USSR 7

about fashion in the USSR 8

about fashion in the USSR 9

about fashion in the USSR 10

about fashion in the USSR 11

about fashion in the USSR 12

about fashion in the USSR 13

via vorontsova-nvu

Tags: ,

Tip: To get daily entertaiment news like this one, bookmark englishrussia.com or get if it's more convinient for you.


Our friends publish:




Bloggers, send your links!

See more of English Russia:

      Russian Fashion at 1979

      Russian Fashion ‘89

      Soviet Cigarettes Collection

      Wooden Pillars

      London, 1970

      No Pillow - No Fight

      Painted Wheels

      Too Busy to Drive

      The Story of the One House

    Back to English Russia Main Page for more articles like this


    10:42 am


    40 Responses to “Some Soviet Fashion”

    1. Gordsky says:

      In nation of plentyfulness Amerika, we dress women as them to reduce our need for the “product no. 2″. Our men hide when seeing them and keep the population low.

    2. Style is beyond fashion, beyond vogue. The so-called “Soviet style” is a conservative clothing design that is still appreciated.

    3. Peterm says:

      “As for women, they could not look too attractive also. It was forbidden.”

      That’s bullshit. Soviet women (russian and ukrainian at least) were and are far more beautiful than american ones. It’s true that the clothes available at that time were very few, but everyone had a grandmother who knew how to sew and embroider ;).

    4. Pacific NW says:

      In the 1970’s Americans were being raised to believe that there really was no horror greater than that of a Russian womans face. In the 90’s, it was, “every Russian is a member of the mafia and will kill you”. I love propaganda. What bad things did the Soviets say about Americans that’s not true? Or did they get it right?

      • Texas1 says:

        Not true. News of the Russian mafia grew with children of Russian gangsters started attending college in the US. It was the children of Russian mobsters, who blew incredible sums of money that fueled the stories about the Russian mob.

    5. Al says:

      [quote] So looking too fashionable was forbidden and even dangerous. As for women, they could not look too attractive also. It was forbidden.[/quote]

      Pure crap. I have seen many pictures of women from Russia in the 50s and 60s and believe me while more skin was covered back then, the fashion definitly left little to ones imagination. I seriously doubt any woman was ever denied a job that dressed nice.

      I suppose the individual that writes this crap is going to try to tell me Russian women were never liberated too. Get a grip pal, Russian women had far more rights in Russia long before they did in America. Up until the 1970s women in America were chained to the kitchen stove and barefoot and pregnant. All societies have their standards of dress, what is acceptable and what is not and that changes with time. These pics seem to correspond with other countries for their respective times.

      • It is pure crap if you take it at face value - as it is said.

        But there is a great deal of truth to it. It really might bring you into trouble in certain situations if you wanted to dress in Western style clothes, especially those produced by brands (so called “firma” clothing).

        In Soviet times as long as a while into Gorbies’s period this craze for (any) Western produce was condemned, as it showed that you are affected by “propaganda of the rotten Western life style”. As such you become unreliable. So it actually could cost you something. Like being thrown out of a University.

        Rather often it was prohibited to wear jeans, as a symbol of Americanism. I remember one case where a disco (playing Western music, which also was condemned, but played anyway in pirated underground records, sometimes even recorded from radio) at a local town club (Culture House - Dom Kultury) was halted by the local Communist Youth (Komsomol) official and was not resumed until a single girl who somehow had managed to get inside wearing jeans, which were explicitly forbidden there and then, left the building.

        You could be also called for brainwashing to your school authorities if you were a kid and told about evil imperialists endangering your Communist Motherland and how you wearing jeans helped them in this.

        “Firmennye dzhynsy” - jeans made by, presumably, Western brandname company like Lee Cooper - were regarded as a luxary item and cost a fortune. Still, as a knowledge of Western brands was limited, any English sounding name often could do. There was also some amount of fake “firma” clothing and shoes, made in underground workshops, often obviously non-authentic. Modern day Russian writer Pelevin ridicules this rather well in his surreal novel “Day of Tractorist” (День тракториста), where he describes Russian standard worker cottonwool-stuffed jacket (pufaika) with an “ADIDAS” logo on the back.

        Yes. It was interesting time…

    6. No shit. Fuck U.S propaganda !

    7. I gonna fuck you fuckingly you fucking fucker.

    8. Gerry says:

      Shame really, that your russkis should think this was. Most Westerners wish you well. Americans had to ‘get over’ the realization that the old Soviet Union was self destructing, that was uncertain and hard for a time. All sorts of reorientations went on. In the West, it was a confusing time.
      After 5 trips to Rossiya over 6 years, I became a believer. I really like the place and the people, though I could never bring myself to life there.
      Most of the Russkis I know are on-track or have already gotten US citizenship. I don’t think this is anything to worry about. Inter-ethnic couplings go on all the time, since the beginning of time really. G]

    9. :-)

      Great way to start a conversation on Soviet-era fashion to end up on zoophilic gangbanging with sharks and tarantula (a spider)… wo-aw…

    10. duke says:

      The pics belong to 50-60-70s years.

    11. I noticed that in the photos…as time went by the fashions became more ..western in style. such as the 1963 dated pictures.

    12. Y’all quit’cher’bitchin’ and enjoy the site. This has better pictures than that lame-o Smashing Magazine. Go EnglishRussia!

      2007? The last post was in fucking 2007???

    Leave a Reply