The majority of Russian people don't trouble themselves with bringing their plastic bottles to recycling centers, while officials consider plastic bottle recycling as a matter of some remote future.
Meanwhile, in 2007, the first Russian company using a unique bottle-to-bottle technology opened in the city of Solnechnogorsk in the Moscow Region.
Posters in Solnechnogorsk call for recycling.
"For plastic bottles only".
They installed over 70 containers in the city as a promotion aimed at collecting and recycling plastic bottles launched by the administration of the city of Solnechnogorsk and companies Plarus, Coca-Cola and Coca-Cola Hellenic, the largest producer of non-alcoholic drinks in Russia.
Although they try to explain to the citizens of Solnechnogorsk the importance of recycling, not all of them support the idea. One of the disapproving comments on recycling is "Well, it is good for the recycling company but we will have to inhale all that".
It is amazing but a lot of people sincerely believe that Plarus, the company recycling plastic bottles, wants to poison them.
The point is that many years ago there were rumors that they wanted to build a chemical factory instead of Plarus, so people got used to the idea that they were about to get poisoned and still stick to it.
Empty plastic bottles get delivered to the recycling plant by trucks.
The main problem the company faces today is shortage of raw material and insufficient support of the city administration.
These granules are the end product of the company. They are used to produce plastic bottles.