It's hard to believe but a lot of cars in the Soviet Union were produced for export. Thus, the Moskvich-412 was rather popular in East Europe including England and Germany.
There was no point in advertising automobiles for the Soviet people because there were serious deficiencies in them in the country. That is why most of the advertisements were aimed at the foreign buyer. Check out the photo collection and note that many of the inscriptions are made in the Roman alphabet.