One of the distribution networks of Russia selling different home appliences and electronics, offered its buyers to accept their old equipment they didn’t need anymore. It was a wise marketing step to help its clients get rid of the old junk. So, this is a photo coverage of how they utilize and recycle it.

Trucks bring old home appliences here and this is where everything starts.

Workers unload and sort everything out, separating plastic, glass and metal from each other.

Piles of old equipment look impressing. In Europe, recycling factories are rather profitable but in Russia they are not because the only way of recycling they use in Russia is remelting.

Judging by these piles, it gets clear that in general people in Russia have a better life than they used to. Soviet people never throw anything away and kept their unnecessary stuff at dachas (country cottages). Now, in a garbage heap, you can even find a bunch of LCD TVs .

Washing machines and fridges are turned into neat briquettes.

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How the press works.

Owners of the old fridges don’t bother to clean them up. So, everything what is left inside, gets pressed too.

This is what TVs and radio equipment plastic turns into. They later use this material in bricks and paving tiles production. The same thing happens to screen glass which is later added to a concrete mortar.

At this department they extract precious metals.

Right at the factory, there is a museum of old equipment. Some of the exhibits have already been taken for filming.

The ‘Tula’ sewing machine.

The ZIL fridge was a dream of every Soviet housewife. Now people decorate them with magnets brought from different foreign countries, but back then it was stickers picturing ladies’ faces which discharged soldiers brought from GDR.

One of the first cellphones which appeared in Russia. Motorolla, ‘made in USA’.

Soviet radio equipment.

The ‘Vega 119 stereo’ tape recorder. It was expensive and of low-quality.

That small box inside of the fridge is… a freezer!

Another dream of every housewife of the 60s is a washing machine! It vibrated so bad, that a whole family had to hold it.

Soviet vacuum cleaners.

A lot of exhibits are still operational.

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An old ‘Accord 91′ is playing a story by Marshak.

During the first promotion they recycled 300 thousand units of old equipment; during the second one, over 400 thousand. Now, the new 2011 promotion is on and it is not going to be the last one. So, get rid of the old junk in your home, recycle!

via drugoi