Today's importunate advertisements have become an integral part of our life. In Soviet time they also exited, however in a different form. Let's take a look at the Soviet ads of the post war time (1948-1954). Apart from wall and street posters, the magazines of that time had a lot of ads too. They advertised domestic appliences, food, cosmetics, tourist services, and banking services. It should be noted here, that their design was none the worse than that in the USA. For example, 'Ogonyok' magazine (1948) pushed this electro-floor-washer saying it was easy to use, efficient and relly 'helpful in cleaning'. People could find it in the central department store.