18 What The Legendary Beryozka Store Used To Sell

What The Legendary Beryozka Store Used To Sell

Posted on September 29, 2011 by

‘Beryozka’ was a store in Moscow in the time of the Soviet Union. For those who don’t know, it was the only place in Moscow where one could buy unique goods and by the way, for foreign currency only.

Here’s the price-list of Moscow ‘Beryozka’ #32 store.





Location Moscow

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18 responses to “What The Legendary Beryozka Store Used To Sell”

  1. Mr. Fox says:

    Oh! Many western products! 🙂

  2. geoff says:

    It looks like a packet of Marlboro cigarettes was 0.24 roubles (page 93), how much does that compare to.

    • BlowME says:

      There was never an official exchange rate between soviet Rouble and USD, but I’m sure they were almost equal. So the price was probably ≈ 23 cents.

    • irix says:

      For foreigners in USSR, if I am right there was exchange rate 6$ per rubble. So 0.24 rubles was 1,44$ . Thought locals kept $ at greater exchange rate, because it was worth more and was safer. Also 200 rubbles was considered good wage.
      The most valuable goods were imported jeans (price 100-200 rubbles – entire wage) and also local made Converse boots clones. What’s more some products was under constant lack (in local shops, not this luxury shop). Even if you afford it, you may have wait for an hour goods to arrive or there may be no goods at all.

      • geoff says:

        Thank you BlowMe, Thank you Irix.

      • Steven says:

        ¨The most valuable goods were imported jeans (price 100-200 rubbles – entire wage) and also local made Converse boots clones.¨
        Actually, I found out that there is a czech woman in Etsy-website selling those original vintage Converse boots clones. They cost like 30$ a pair. They actually looked quite nice, thought the rubber work on the shoe sole was a bit crude.

  3. DougW says:

    I recognize some of those and from 1975!

  4. anon150 says:

    Today, 24 rubles is worth about $.75 (US), so… $.007 cents.

    Man! A KILO of Russian Sturgeon Caviar for 72 rubles? In today’s exchage, that’s $2.26!


  5. schtuka says:

    I remember at the end of 70-s official exchange rate was $1 to 0.60 ruble.

    • Steven says:

      When I was there in 1977 the official rate was $1=.58p

      The street rate was $1=35p
      Soviet brands were horrible when available. Shopping in a soviet store ranged from difficult to hell. You couldn’t use dollars in a ordinary store of course. tourists who traded dollars for rubles and tried shopping came back from the experienced pissed. And of course the clerks who did the money changing cheated like crazy.
      When you came into the country, you were obliged to declare all the dollars you came in with, all the dollars you left with and you had to keep receipts of all the dollars you traded. Discrepancies got fined at the border.
      since 1988 there have been two hyperinflations. The ruble today is officially the ruble of 1977 with six zeros chopped off.

  6. Thanks to irix for the explanation.

  7. Verto says:

    These soviet made things,were the dream of an ordinary working class socialist, communist citizen of USSR ! ! ! ! ! ! ! ! !for them,they can buy their items from store No,13 at the street No,13 ! ! ! ! ! ! ! !

  8. Nr.3.332 says:

    What i think is great over-there(Russia i mean) now,is the way they marry good old fashion way(Seen on pictures on this blog),and i hope,the crowd can enjoy all products moving in,without losing their cool way to solve problems their way!


  9. from says:


  10. Kilroy Was Here says:

    So sad…

  11. Mmaoun says:

    great, very nice

  12. Chris says:

    When visiting the Soviet Union in the mid-70s, the Beryozka was where you could buy American cigarettes to barter while you were there and Cuban cigars to give as gifts when you went home.

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