Some posters of 1937.
In 1941 the Ice-Cream Production State Standard was instituted. Soviet ice-cream became popular not only in the USSR, but outside it. By the way this very standard is now one of the strictest in the whole world.
1957 – Youth Festival in Moscow.
Moscow, Tsvetochnii boulevard, 1959.
But since 1966 ice-cream began to be produced not by the State Standard, but by interrepublic tech conditions, and since 1980 – by the trade standard. So it became not so qualitative and natural.