City streets got decorated by a new social advertisement.
First of all â€“ the title: it says â€“ â€œSmoking in the presence of a kid is a more severe torture for it.â€ More severe than what?
Then we see a kid. As a result of Designer and Customer argument â€“ the decision not to show its face (in order not to shock its parents once and for all) and cover its ass with a diaper (in order not to collect actions of irritable citizens).
Designer and Customer observed the result for a while.
Probably, initially Customer wanted to picture brain scraps on the wall and a blood fountain gushing from a ruptured carotid artery â€“ only those who have no brains smoke in the presence of kids. Then Designer suggested to portray an idiot and write: â€œAre you idiots?â€ but could not find idiots pics in his image bank.
And finally they both found a cool idea and snubbed out a cigarette in the babyâ€™s ass. But something was still missing.
Thus, the last detail appeared â€“ an inscription â€œDonâ€™t care?!â€ on a red rectangle. Here they used red color and highly interrogative construction â€“ all details to question if you STILL do not care. Donâ€™t care what they have depicted here?
And this all is supplemented with News Outdoor panel referring to peopleâ€™s attention.
This attention is guaranteed.