A short time ago the company â€œEZ Protocolsâ€ announced a start-up of vodka brand that is called â€œKabbalah vodka â€“ with Christian infantsâ€ â€“ the newest quality benchmark on the super premium segment of the Russian market. The vodka is expected to have a distinguished wheat flavor. Special water, enriched in silver, gold and platinum ions along with neat and stylish design will bring anyone back to the best traditions of a ritual table. As a present, every bottle has a unique handmade infant inside, which is made of fortified glass.
This drink is focused on strong and self-confident men from the higher orders that prefer authority to publicity and know for a certainty about the nature of power in Russia. An advertising campaign was launched with the distribution of nameless club cards and with clandestine presales at Internet-auctions. Just for a first day of sells, the vodka has managed to sell out more than 13,000 5-litre cases which is considered as an all-time record for brands of a given class.
A usual case of the vodka â€œKabbalahâ€ contains 10 bottles with different kinds of vodka in them and their selection is accidentally set along with 10 Kabbalah sefirot. The choice of a color of the bottle and the quotation from Torah written on the bottle backside are accidental as well.
Glass figurines are rarely repeated, not more than 3 times, and this feature most probably symbolize the three ways of Kabbalistic permuting of Torahâ€™s texts. Considering the overall production, the figurines numbers must be huge. It has already led to creation of several vodka artworks private collections in Russia. Even a sort of black market has been borne that is renowned for selling glass infants. Phrase â€œglass kidnappingâ€ is not a rare occurrence in the yellow press nowadays. Now, one can easily run across a new-made phrase in yellow press that has already become set, â€œglass kidnapping.â€
In return to rumors and a sea of suits from many of human rights organizations the company â€œEZ Protocolsâ€ hastened to declare that no child has gotten hurt during production of the drink.
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