If you ever had been in Russia you probably noticed that there are a lot of book sales in Russia. Before, in Soviet times, they had called Russians "The most reading nation of the world" for their passion to read.
Nowadays, people still fond of reading even under the pressure of dvd/internet entertainment pouring on the heads from everywhere - in good old Soviet times they had no of such available so reading was the only way out to get some fun.
The quality of reading material has changed also a lot. If before it was mainly classic literature or some modern novels carefully picked by Soviet censorship for not having something unwanted in them then today people more often read low-level detective stories or fantasy books which are being created at a great speed of thousands new titles every week.