75 Old Russian Ads

Old Russian Ads

Posted on January 12, 2009 by

Advertisement in Russia 1

Well, if to continue the ads subject started today, it’s pretty reasonably to mention that Russian modern advertisements have no style. I mean, during the long Soviet Era Russian people were deprived of the commercial initiative. Only the state sold small choice of goods to people via it’s wide trade network and they didn’t need to care about advertisement – people bought stuff just because they had no other choice. There were almost no any foreign goods in Russia during 70 years, and those that were for sale were mainly from the friendly Eastern-European communistic states and even those were considered by people as a big luck to buy, so they were not needed any advertisement and were out of stock in minutes after arriving to some state-owned shop. Nobody was allowed to run a shop or any other business including production or importing. So for 70 years the advertisement industry of Russia just ceased to exist and ceased to develop.

Later, when the Soviet Union collapsed and people were free to do what they want – in commercial meaning of this – the need for advertisement service arouse, but because none have any experience on design of such products they just went the simplest way – started copying advertisement looks from the Western world. That’s what we see now almost in any Russian or any else ex-Soviet city – the ads look like they are implants from some other kind of a commercial body – all their look, the fonts used etc – are alien for the Russian culture. It’s a great pity there are only a few tries to find the unique Russian commercial style in the outdoor or printed advertisement – and well, nobody knows how it should look the real Russian Ad.

Meanwhile here we have some ads from the past, from the times when they still had the initiative to buy sell produce and advertise. Maybe they carry some key for how the modern Russian ads should be looking, but of course just copying this 100 year old style won’t solve the problem, it would look so outdated.

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“Help the victims of the World War I”

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“Help poor children – buy RED eggs”

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“5.5% military loan”

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“Fruit candies”

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This one and three below – ads for cigarettes. No Marlboro.

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–nextpage–Advertisement in Russia 11

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“Guns, goods for travel and sports”. By the way nowadays handguns are banned in Russia.

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Hm.. It doesn’t say what it advertises.

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This one neither. Maybe sweets?

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“Soap and perfumes”

–nextpage–Advertisement in Russia 21


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Not quite clear..

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“Anti insects service”

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Maybe vodka?

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“Help poor people”

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“Colors, brushes, and other”

–nextpage–Advertisement in Russia 31


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“Vegetable oil”

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“Building airplanes”

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–nextpage–Advertisement in Russia 41


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“Rubber belts”

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“An exhibition”

–nextpage–Advertisement in Russia 51

“An exhibition”

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“Typing machine ‘Underwood'”

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“Powder”. Weird ad.

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“Russian-Swedish Sports Exhibition”

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–nextpage–Advertisement in Russia 61


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“Ceramics exhibition”

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This one is nice: “Portable Heating Stoves”

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Well, they of course look outdated but don’t look as hostile as modern Western ads in Russian cities. Those have some Russian feel.

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75 responses to “Old Russian Ads”

  1. Márcio says:

    Wow! Great job!
    I always was look for Russian news. But I never found it.
    Here I found it!
    Best regards from Brazil!

    • Miss India says:

      OMG this is disgusting madness. This ads shows russians are 100 years behind the west when it comes to advertising art, design and technology. NONE of them would stand a chance againsst talented western advertisers. they are all rubbish to me or maybe it works for kids? Who knows 🙁

      • maroon says:

        seriously? they are obviously vintage ads, hinted by the title “OLD Rusiian Ads”

      • Hablo por Todos! says:

        Pinche vieja nefasta esta estúpida pendeja de la miss india. Por eso estamos como estamos con pendejas insultantes como ella.

        Vete a la chingada pinche vieja amargada jodida. Ve a buscar a ver quién chingados te hace el favor.

        Let’s see if this message gets through.

  2. Hun_Hu says:

    Should there be any images? Can’t see any =(

  3. pn says:

    this is a great collection of ads. and as far as your comment on finding “true modern russian ads”, design will continue to be influenced by the west since so much of the russian culture looks up to the brands of the western world. is a bit sad, but that is the global impact of this new economy. its incredible and hard to believe that an entire society is now experiencing capitalism’s worst product; the flood of product advertising.

    must be shocking indeed.

    • Bill Bord says:

      blah blah blah

    • Funktomas says:

      yes… in fact almost every ads we can see here are very very similar to ads from Paris or Spain 100 years ago, whit russian themes and caracteres, of course, but all of them have the same style of the western advertise.

      I prefer russian Avant-garde style and of course every artprint of the socialist era! those cinema avant-garde posters and almost every propaganda art-print of the comunist times have more to teach to publicity and media of today than any of this examples!

  4. Pavel says:

    They should have new retro ads…

  5. Nik & Tos says:

    Wonderful! Great collection. I couldn’t find any old fotos or such ads in *.ru sites only here. Thanks a lot.

  6. Noah says:

    Wow! These are gorgeous. I wish the images were larger–I would use some of the wide-format ones for desktop wallpaper.

    I was getting a little confused with the cyrillic–I’ve just started learning Russian and it took me a while to realize that these are from before the spelling reform that got rid of a few letters…

  7. Noah says:

    Meant to ask, also–Is that armored fellow anyone in particular? He seems to appear in several of the ads. Example is the cigarette ad, seventh up from the bottom (just above the Ottoman cigarette ad).

    • lio says:

      Just an archetype of a Russian vityaz (Middle Ages warrior), I guess. Though in some cases it might be some specific fabled hero like Ilya Murometz or Dobrynya Nikitich.

  8. Rodriguez says:

    Where are the pics???????
    I can see nothing.

  9. I love the cigarette ad with the guys firing cigarettes out of the cannon. In fact I’d pay good money for a poster-sized version of that one!

  10. aca says:

    seems like shoes market was close to perfect competition 🙂

    great post…

    to the webmaster: all these longer text introductions u started to add on this new year make this site much more interesting… but remember I personally still need the cheerleaders posts too.

  11. dima says:

    does anyone know where I could get a full size jpegs of these images for printing?

    thank you

  12. Mark says:

    Great post! Keep up the good work 🙂

  13. Alex says:

    wow – those some artsy looking beer bottles on the pictures. I wonder if beer was crazy expensive back then?

  14. Ivan Mikahilov says:

    Look for agricultural statistics of, say, 1900-1930 to understand the very simple reason of revolution: total agricultural degradation beyound any margin you may imagine novadays.

    • Papa Karlo says:

      Piling up together years 1900 to 1930 is like piling up numbers for let’s say population growth in Germany in 1920-1939 and 1939-1945.
      Agricultural production increased explosively in 1895-1917 and then decreased explosively 1918-1930.
      The last famine in Russia was in 1895, the next one is in 1918 when thousands of people died from famine, and in 1930s tens of millions of people died from famine, in what was no doubt largest artificially created by the government famine in history of mankind.

  15. VoDkA says:

    Russian Bioshock.

  16. cj: Oregonian says:

    These are great! But I’m curious; is that little girl giving Santa/Father Christmas a pack of cigarettes instead of milk and cookies?

  17. SSSR says:

    Lets see how many comments there could be in russian from the use of translators.

  18. Tatiana says:

    I miss comments from Miss India,where is that girl?She was not the only one putting down Russia but she got all of the negative feedback from it.

    • Elena_LM says:

      Miss India commented on a recent post that she will no longer spend her time writing negative comments about russia, she said shes just repeating herself and is going to do something more constructive.

  19. Bilosh says:

    Foto #10 is real. Once upon a times Russia was #1 in manufacture of cigarette cannon. It was breakthrough teknology! Very modern for the times. But it was proven difficult to win war against enemy that had cannonball cannon. However, while being pulverized, soldier could enjoy nice refreshing smoke.

  20. boriska says:

    It looks like the most common goods were alcohol and cigarettes, not much different from today’s Russia.

  21. REx says:

    When I look at old pictures and newspapers the long gone Russian Empire seems to me to have been a place of peace, order and development. Which it probably was not to the extent it seems (it was cursed by many at the time), but still it was much more orderly and nice place to be than anything that followed in Russia in the next nearly 100 years.

    It is funny to see names of places, which are in other countries now, like Grodno (Poland), Riga and Libav (Latvia).

    Also it is funny to see how many German names are on the advertisements, nearly every other. Which actually should be of no surprise, because former Livonia (which is now Latvia and Estonia), then were the most developed region of Russian Empire with ruling class of German nobility. Also St. Petersburg had high number of foreigners involved both in business and in managing the country.

  22. Autogreen says:

    Oldies but goldies.
    Image 26 is in romanian and it saying: Rubber shoes from St. Petersburg with triangle trademark – the best in the world, of company russian-american indian rubber.
    Galosi (rom): rubber shoes
    Sosoni(rom): a kind of shoes with rubber and textile.

  23. ferco says:

    cool… 🙂

  24. […] SmileLo: http://translate.google.com/tr anslate?hl=en&ie=UTF-8&amp ;u=http%3A%2F%2Fwww.boomboomro om.ru%2F&sl=ru&tl=en&a mp;history_state0=&swap=1 That should be a direct link for the calendar. 3d 60’s 72+ 2008 abstract accessories Ad Add new tag adidas ads Advertising afroreggae agency anfex animals Animation Anime Apparel apple Architecture argentina Art art direction artist art portfolios art show artwork australia Barack Obama Barcelona beauty bechira Been-Seen berlin bike black black and white Blog blue book brabo brand branding brazil Budich button Calendar cameesa car cards caricature Cars cartoon cd character Character Design characters chopshop clothing coffee collage collection color colors comic comics commercial commercial illustration community Competition concept contest cool corrupt cover crafts create creative Creative Contest dance design Design Competition designer design has no name dezign dg dhnn Diesel digital digital art drawing drawings Eco-friendly Environment etsy event exhibition experimental expo fantasy Fashion Fashion Illustrations film fine art fish flake flash flyer Font Food free french Fun funny furniture game geek germany girl girls global graffiti graphic Graphic Design graphic designer graphics green hellovon Helvetica hip-hop HUGO Create ideas Identity illustration Illustrations illustrator illustrator portfolios illustrators portfolios ilustration ink Inspiration installation interactive Interactive Design interior Interview iPhone italy japan japanese jewelry JoyEngine Landscape Lego letterpress Lifelounge Lifter Baron light lightform lighting lightpulse links Logo logotype london Luxury magazine manga Masayoshi Hanawa mccain memorabilia Minneapolis model modern Motion motion graphics movie Movies multimedia Music Music Video naso ncp nerd new york nice nicholas creevy nike Obama oil old online original art portfolios Packaging paint painting pambo pantone paper paris pdf pen people performance personal photo photographer Photography photomanipulation photos photoshop pin pins Poland politics portfolio portraits poster poster design posters president print Prints Product Product Design project reel retro robot robots rock rueda sci-fi science Screenprint sculpture seasonzero Sevnthsin Sexy shirt shirts shopping short film showcase silhouettes site Skate skateboard sneaker sneakers sorin sound Space spain Sport stationery sticker street art studio style sweden t-shirt t-shirts tattoo Technology tee tees theispot Threadless tokyo tokyocube Toys tshirt tshirts tv Type typography u.s.a. update Urban vault49 vector Vernonmac Video video game vintage vinyl vogue wallpaper wallpapers war water Webdesign Web Design web design Website weekly woman wood yay monday   Vintage Russian AdsPosted by Dmitry on January 13, 2009 A great selection of old-time Russian ad posters could be found here. […]

  25. […] + información Ha dicho: Gerard Oró, Hablamos de: Publicidad , […]

  26. maxD says:

    Really nice collection !!

    Indeed, modern ads seem very vulgar and poor next to these.

  27. SSSR says:

    Russia’s old ads are not much but half of their tv commercials nowdays have beautiful women on them.I remember the one about the womans white dress blowing up like Marilyn Monroe.

  28. […] I love the look on these old russian ads. […]

  29. […] Mais sobre essa historinha que eu contei vocês podem ler aqui. […]

  30. Aaron Z Snyder says:

    What a fabulous collection of wonderful adverts! They are to be treasured.

  31. deepfreezevideo says:

    Respectfully disagree because if the artistic style could be adapted to today’s media it would set a new standard.
    Clearly not EVERYTHING can be advertised in this manner, but these pictures are incredible pieces of art.
    Anyway, thanks for the breathtakingly beautiful contribution.

  32. Илья says:

    Вашу мать!! Ну ведь не курил целых три месяца!!!

    Какого черта зашел сюда…!?

  33. […] of the Dostoevsky era and the nadir of Russia’s current status as the Gas Grinch – namely, vintage Russian ads, the intersection of art and […]

  34. […] EnglishRussia #akismetwrap #aka,#aka:link,#aka:hover,#aka:visited,#aka:active{color:#fff;text-decoration:none} […]

  35. […] russos da velha idade Aqui, nesse link, vai, clica logo! Veja uma seleção muito interessante de cartazes russos […]

  36. ronan says:

    Why is there a black box on the ad label above the shoe ad?

  37. RussianCanadian says:

    Pictures are broken

  38. Stan says:

    The one you indicated as ‘not quite clear’ is advertising chemicals and pharmaceuticals.

  39. OverLoad says:

    those ads with beer are just marvelous !!! look at the shape of the bottle !

  40. […] back though these vintage adverts have some really amazing typography and illustrative style…there is a huge gallery here « MINNI HAVAS – on […]

  41. […] Propaganda de um fabricante de bicicletas na Rússia. E são rodas fixas! Sem definição do ano. Encontrada, por acaso, aqui: Old Russian Ads. […]

  42. Ryan says:

    Is it possible to get any of these in prints?

  43. Doktor Zlo says:

    Nice Collection!

    18 is an ad for dresses, 19 is an ad for perfume, and 24 is an ad for farm equipment.

  44. […] coletânea de posters Russos, maioria deles são compostos por ilustrações e textos publicitários, achei muito interessante […]

  45. […] coletânea de posters Russos, maioria deles são compostos por ilustrações e textos publicitários, achei muito interessante […]

  46. Bau-Bau says:

    Ce misto a fost si unul in romana ;))))

  47. Kometya says:

    As a devoted Beer Bottle Collector that geometric tall bottle in some of the ads has really gotten my attention, is there any current brand that emulates such design?

  48. Josie says:

    These are really neat. I especially love the old containers and cigarette boxes. Very sophisticated.

  49. Definitely it is genuinely okay article and I like to understand these skills and also I am trying it and cheers for sharing such type of techniques please keep it sharing.

  50. Hey Some good thought provoking content on here. Good work.

  51. Hi there, just wandered by. I have a Apple Bottom website. Lots of information out there. Looking for something else, but great site. Take care.

  52. Fikri says:

    These ads paint a rather bad impression about Russians, if you ask me. Cigarettes, vodkas…

    But they’re good. I must admit, the colors, the characters and everything. Very impressive!

  53. Destructor says:

    belomorkanal were better papiroses than “gun” ))) that’s funny

  54. Web Hosting says:

    Great stuff, I really like these old russian ads, the good old time!

  55. compra de acciones says:

    Oh my goodness! an amazing article dude. Thank you However I am experiencing issue with ur rss . Don?t know why Unable to subscribe to it. Is there anyone getting identical rss problem? Anyone who knows kindly respond. Thnkx

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