17 iCondom


Posted on April 22, 2008 by

iCondom virus ad campaign in Russia 1

During all the April Russian geeks were waiting for the iPhone from Apple to be released in Russia.
There were plenty of the signs: big billboards across the Moscow city made in Apple-style with the word "iSoon" in Russian and the date of April, 22st, 2008, itunes-store.ru webdomain with the same ad and many more "good signs" for those who wanted the localized iPhone. All the geek communities had a major buzz on this topic too.
But when the day X had come, it came out that they were all fooled. It turned to be a virus ad campaign by... Contex, the worldwide condom producer. They decided to advertise in this way their new condoms...

Across the network:


iCondom virus ad campaign in Russia 2

iCondom virus ad campaign in Russia 3


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17 Responses to “iCondom”

  1. Rodriguez says:


  2. you put in description april 22, if you look in all the picture its april 21.

  3. DungeonB says:

    touch sensitive, haha, but seriously, theys gonna get sued

  4. Raskolnikov, S.P says:

    you mean Hitler?
    bday 20 April

  5. w says:


  6. [...] iCondom In April Russian geeks were eagerly waiting for the Russian iPhone release. Sadly, big Apple-style billboards in Moscow with the word “iSoon” turned to be a viral ad campaign by Contex condoms. (tags: iphone apple icondom popculture russia) [...]

  7. [...] à une campagne publicitaire massive ressemblant à celles d’Apple comme en témoigne le site English Russian. De nombreux panneaux publicitaires promettant “iSoon” à la date du 21 avril 2008. [...]

  8. [...] Durex profitiert von iPhone Hype Kondomhersteller Durex kapert in Russland die iPhone-Kampagne und zieht Massen in seinen Bann. [...]

  9. Nejjednodussi je prijit primo do kancelare firmy ktera prodava sluzbu nabo reklamni predmety a domluvit se na miste. Potajmu takhle alespon zjistite, jak si firma stoji, kolik ma zamestnancu apod. Dodrzeni terminu u tzv. obyvakovych firem, kde pracuje jen majitel s manzelkou je desivy :(

  10. Konecne po svatcich a je potreba se znovu zamerit na reklamu v roce 2010. Tentokrat dle meho nazoru budou zajimave v CR socialni weby: Facebook, Twitter a video (viralni reklama). Krize vas ale nesmi vest k mensi reklame, prave naopak – konkurence je totiz velka.

  11. [...] Anúncios ‘prometem’ iPhone, mas lançam camisinha na Rússia, iCondom e iCondom. Compartilhe este link em outras redes [...]

  12. Kristina says:

    hahah! da! Rossia rulit ;)

  13. Ali says:

    wow :D that’s funny!

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