14 “Moskvich” For Finland

“Moskvich” For Finland

Posted on October 17, 2006 by team


It was strange to discover that in 50s Russia exported one of its low-budget cars to Finland.

Here we have a video of an ad frm Finnish TV back in 1957.

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14 Responses to ““Moskvich” For Finland”

  1. horomakkara says:

    Here’s my translation of it (may not be 100% accurate)

    If you want to drive comfortably buy a “Mosse”
    If you want to drive cheaply buy a “Mosse”
    The road goes on, and you should also remember it’s cheapness, looks, efficiency – it’s valuable advantages
    For all weathers and all roads, the new Moskvitch Skandinavia
    New sporty pedals, easier steering, better suspension, lower price
    For all roads and all weathers

  2. Janekuss says:

    Why they even accepted Russian goods? There were unjust Winter War with Russia only 17 years ago! Also Stalin, aggressor, died only 4 years ago. Did their relationships with Russia were solved so fast??

  3. petteri says:

    Lada was really popular car here in Finland all the way to the early 1990s, then it slowly vanished from streets. There are couple of Lada clubs here doing annual Lada gatherings like here is some pics of finnish Lada lovers one lots of pics.

  4. LEVON says:

    RUssian cars were cheap. I mean extremly cheap! and by the way Lada 2108 engine, not everyone knows this, vas built in porche labs in germay, and the bodey was made in at “ferrary” or “pinifarina”, or something. I dont remember now.

  5. steroid says:

    um, why would the Porsche make such an unreliable engine and Pininfarina and Ferrari such an ugly (and unreliable, again) body?

  6. white_wyrm says:

    AFAIR, Porsche really took part in some VAZ projects, but they didn’t make the very engine.

  7. Flippy says:

    I love old TV ads, that one is real a gem.

  8. automies says:

    Actually the ad cannot be from 1957, since the advertised Moskvitsh 403 Scandinavia was on the markets from 1963 to 1965. Nice one anyway.

  9. Ari says:

    Ah memories memories… I was a small kid when I had a ride in a car like that.

    Oh BTW. The Finns had very little to say in terms of international markets, being kinda punished for ‘picking the wrong side’ at WWII. (Had no choice though) Thus we were heavily and inevitably bound to do business with the former USSR.

    But that’s past, and I also appreciated using Lada in the bad roads of Lapland whilst working there as a landsurveyor.

    I give respect to the average Russians for their ability to cope with any situation where quality of life often depends on your skills to fix and repair.

  10. Jipa says:

    What a lovely commercial! I found this site today and have been surfing here for three hours or so, very interesting stuff.

    About the Russian cars and why finns bought them. First of all they were cheap, secondly there’s never been large scale car industry in Finland so the cars had to be imported from somewhere. And frankly I have to admit that some Ladas are actually pretty reliable. When I was a kid we had a Lada and it didn’t fail any more than western cars do. It was a ugly and pretty uncomfortable piece of engineering but the mechanics were OK.

  11. _Kazo_l says:

    USSR cars are really designed for tough weather conditions. Some had manual starting cranks to start in the winter and manual fuel pumps, allowing the entire vehicle to be driven without a battery. This low-tech design is also good in the even of a nuclear explosion, where EMP radiation would destroy transistorized electronics over a large area. It can be easily converted to run on wood, etc. in the event of a fuel shortage (someone has already done this). They have shortwave radios which allow reception from thousands of miles, and all cars have an included 21-piece toolkit for repairs while driving in Siberia, in the middle of nowhere.
    Of couse, useless for small, developed countries but a good and cheap product to developing coutries and cold climates.

  12. Hanska says:

    Finland is allso known as “soviet finland”. —Finland fell really close to sosialism…

    That’s a bit exaggerated. We were tied to the Soviet Union politically (and economically), that’s true, in a way of “keeping your mouth shut”. Today, this phenomenon — i.e. the influence that one powerful country may have on the policies of a smaller neighboring country — is actually called “finlandization” in political science text books.

    Culturally and socially, however, I think Russia has stayed quite foreign to Finland. That’s a bit sad, because as a result of this, the Finnish culture (if there’s any left) cannot rely on the Russians in its hopeless battle against the cultural “americanization” and the dark side of capitalism. The attitude is pretty understandable, though, in the light of bad experiences of Russia in our political history for about 200 years.

    The Finns, in general, are not “defensive to russkis”. Quite on the contrary. The suspicion and resent is still deep. At least for the Russian state, in any form.

  13. mva says:

    http://en.wikipedia.org/wiki/Finlandization

    http://en.wikipedia.org/wiki/Agreement_of_Friendship%2C_Cooperation%2C_and_Mutual_Assistance

    You try imagining why we had to try to ‘rebuild’ all relationships to USSR fast. We had just depleted all our military resources in two rather long wars against the russians, successfully keeping them off most of our land. There really wasn’t much for us to say about the agreement. No-one here probably wanted the damn thing signed but we couldn’t afford to refuse it.

    If we wouldn’t have signed the deal, we’d now be in the same state as Georgia or many other former soviet countries. USSR was ready to attack again and this time we could not have fought back. There wasn’t enough money left.

  14. Hu Streamyx says:

    What a surprise, I post something like this on another post, just a few minutes ago!

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