This is a story of Choomuhzeek (Chumazik, means "dirty guy" in Russian), it was a true hit in 2005 across Russian part of Internet. Thousands of pictures appeared with him and populated all the forums, blogs and etc.
The "Choomuhzeekh" is not the front guy, but a guy on the background.
By the way, those guys they are not some kind of homeless people, they are workers of a coal mine, and the front guy is complaining that they don't receive the salary in time.
And here goes the photoshoped variety of Choomuhzeekh:
Chumazik is winning a million.