Have you ever seen a taxi car cruising across the city with a dead man’s hand pulling out of the trunk? Most of people didn’t, at least until now.
One of the taxi companies in St. Petersburg city started decorating their cars with the corpse hands jutting out of the cars trunks.
This is Volga GAZ Russian car, cruising across the St. Petersburg city with a “corpse” in the trunk.
People are really amused seeing this. From some decent distance this effect seems to be very realistic.
That seems to work, people are spotting the catchy cars, making photos of them and through this are better remembering the brand name of the taxi company. I have not heard that someone tried this trick before.
That seems to work, people are spotting the catchy cars, making photos of them and through this are better remembering the brand name of the taxi company. If you’ll travel to Russia or to St. Petersburg, you can pre-order such a car to meet you in the airport, there seems to be the taxi company url on this white car clearly seen.
I have not heard that someone tried this trick before, but nice try it is.
I think it was a global campaign, check this one out:
http://leighhouse.typepad.com/advergirl/images/sopranos_old_1.jpg
Anyway, this blog is very entertaining. Keep up the good work.
Ha ha… that’s pretty cool! I’ve never seen that before, but that would definitely attract attention. I wish the cabs here in Japan would do something fun like that. Anyway, thanks for posting all the pics!
English Russia…
For the past few days I’ve been keeping an eye on English Russia. “English Russia is a daily……
It is not taxi company advertising.
The label says “Sopranos on TV3 channel”…
Yap, its a “soprano family” commercial, seen it in NY last year. (BOJAN, for those who understand;))
anetta dawn twistys .
Nice marketing move. But not for taxi company.
Dacia Logan on last shot
This was clearly edited on photoshop, if you actually look closely, you can tell that it has been cut out of an image using photoshop,
I apologise, although it looks like it was edited on photoshop, it’s a fake arm.
Dang this is a sopranoos mafia car. You know it’s not true about Russian mafia, Russian mafia doesn’t exist as it is portrayed in the west. We don’t have a mafia in US! Russian mafia almost entirely consists of Jews you must realise that.
in the 1990 i actially have seen something like that in Russia all the time.
It’s called “guerilla marketing”. It’s all about making your brand worth talking about. (Google for “Seth Godin” + “Purple cow” or “funnel”
随着我国物流业（货架）的快速发展，整个华东地区物流业托盘的发展也正以物流服务塑料托盘提升到较国内其他地区更高的地位而推进。重视具有提升区域物流托盘效率功能的专业化和标准化物流
塑料托盘基础设施建设，打造整体物仓储笼流服务平台。
南京海佩货架公司将积极推行物流仓储笼业标准化战略，建立健全仓储物流铁托盘服务标准化体系，加快推进物流
铁托盘装备设施、信息系统、经营管理、服务提供等的标准化，打造最
先进的仓储设备交易数码港，争取成为国内物流业标准化建设的典范。
近年来，我国物流业发展迅速，物流塑料托盘业增加值持续上升，已成为推动国家经济持续发展的重点产业。与此同时，物流仓储笼业面临运输和仓储钢托盘成本高昂、产业形态相互割裂等问题，亟需推行标准化战略，以降低成本，
提高效率提升服务质量，满足产业提档升级的需要。”
南京海佩货架公司是对物流钢托盘标准化比较重视的公司之一，实施标准化的速度也块。在标准体系研究中注重与很多仓储笼公司进行合作，将重点放在标准的国际通用型上。目前，海佩已经提出了包括物流
铁托盘模数体系、
集装箱的基本尺寸、物流钢托盘用语、物流仓储笼设施的设备基准、输送用包装塑料托盘的系列尺术、包装用语、钢托盘大型集装箱、
塑料托盘用箱、平托盘、仓储笼，卡车车厢内壁尺寸，
铁托盘等。
Well said. I never thought I would agree with this opinion, but I’m starting to view things from a different view. I have to research more on this as it seems very interesting. One thing I don’t understand though is how everything is related together.
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